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Which event table can be used when attributing conversions to your campaign using custom logic (e.g., 28 day lookback window)?

  • amazon_attributed_events_*
  • dsp_impressions_by_user_segments
  • sponsored_ads_traffic
  • conversions_with_relevance

The correct answer is: conversions_with_relevance

Explanation: The conversions_with_relevance table is the event table used in AMC when attributing conversions to your campaign using custom logic—such as a 28-day lookback window. This table allows flexible attribution models and supports analyses that extend beyond default attribution periods.

Reference content: From the official Amazon documentation (Conversions with relevance):

“The data sources conversions and conversions_with_relevance are used to create custom attribution models both for ASIN conversions (purchases) and pixel conversions. … These tables can be used to run attribution queries to evaluate the impact of off-Amazon media on Amazon conversions. … The same conversion event will appear multiple times if a conversion is determined to be relevant to multiple campaigns, engagement scopes, or brand halo types.”

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