- Understanding retail patterns
- Determining ad campaign correlation with purchases not directly attributed to ads
- Creating flexible reports for brands that sell on Amazon
The correct answer is: Creating flexible reports for brands that sell on Amazon
Explanation: Amazon shopping insights can be used for creating flexible reports for brands that sell on Amazon. These insights allow brands to generate detailed analytics and customized reporting based on Amazon shopper signals, which help in making data-driven decisions and optimizing performance.
Reference content: From the official Amazon documentation (summary for AMC shopping insights):
“Shopping Insights can be used by brands that sell on Amazon to access customizable reporting, combining Amazon shopper signals with flexible query options to generate reports most relevant to their objectives and business questions. … Flexible shopping insights reports provide brands with enhanced visibility into customer behavior and sales performance.”