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Cost and fee fields are always reported in microcents.

  • False
  • True

The correct answer is: False

Explanation: Explanation from The Amazon DSP impressions table

Not all cost and fee fields in Amazon Marketing Cloud tables are reported in microcents. For instance, fields like audience_feemanaged_service_feeplatform_feeocm_fee, and third_party_fees are expressed in microcents. However, key fields such as impression_costcampaign_budget_amountline_item_budget_amount, and total_cost are reported in millicents (where 100,000 millicents = $1.00), not microcents. Thus, the statement that cost and fee fields are “always” reported in microcents is incorrect.

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