- False
- True
The correct answer is: False
Explanation: Explanation from The Amazon DSP impressions table
Not all cost and fee fields in Amazon Marketing Cloud tables are reported in microcents. For instance, fields like audience_fee, managed_service_fee, platform_fee, ocm_fee, and third_party_fees are expressed in microcents. However, key fields such as impression_cost, campaign_budget_amount, line_item_budget_amount, and total_cost are reported in millicents (where 100,000 millicents = $1.00), not microcents. Thus, the statement that cost and fee fields are “always” reported in microcents is incorrect.