- amazon_audiences
- dsp_audiences
- dsp_impressions_by_user_segments
- dsp_impressions_by_matched_segments
The correct answer is: dsp_impressions_by_user_segments
Explanation: To choose new Amazon audiences that may benefit your Amazon DSP campaign performance, you should use the dsp_impressions_by_user_segments table. This table provides segment-level impression data, helping you analyze which audience segments were exposed to DSP campaigns and optimize your target audiences for better campaign results.
Reference content: From the official Amazon AMC documentation (DSP impressions by segments table):
“dsp_impressions_by_user_segments shows all segments that include the user … Description of the audience segment, for segments that the user belonged to at the time of impression. This field contains explanations of the characteristics that define each segment, such as shopping behaviors, demographics, and interests.”
The table is designed for analyzing the relationship between segments (audiences) and impressions for users, essential for identifying new targetable audiences for DSP campaigns.
Section: Amazon Ads Advanced Tools Center >> DSP impressions by segments >> Subsection: dsp_impressions_by_user_segments