Home » Amazon Marketing Cloud » Why are developer resources required for creating first-party tables in AMC?

Why are developer resources required for creating first-party tables in AMC?

  • Because first-party table creation is an API-only feature
  • Because you must build a custom architecture for automating table creation
  • Developer resources are not required for creating first-party tables in AMC

The correct answer is: Because first-party table creation is an API-only feature

Explanation: Amazon Marketing Cloud APIs (AMC APIs) are a suite of REST interfaces for developers to programmatically access AMC features. AMC APIs are often used to automate or schedule query workflows, create custom audiences, facilitate scaled operations, upload first-party signals, and enable integrations between AMC and other systems.

Reference: https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/faqs

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