• False
• True

The correct answer is: True

Explanation: Within the amazon_attributed_events_* tables, Amazon Ads attributes conversion events to traffic events (impressions or clicks). However, for Sponsored Ads CPC (cost-per-click) campaigns, only click events are eligible for conversion attribution in these tables.

Reference content: From the official Amazon documentation page, Amazon attributed events by conversion time:

“Traffic events” are impressions and clicks. “Conversion events” include purchases, various interactions with Amazon website, … Each conversion event in the table is attributed to its corresponding traffic event. … When querying this table, remember that each record represents a single conversion event that has been attributed to an ad view or click traffic event (and therefore this field will not represent the entirety of clicks generated by your campaigns). Possible values for this field are: ‘1’ (if the conversion was attributed to an ad click event) or ‘0’ (if the conversion was not attributed to ad click event).”

Additionally, the table includes fields such as add_to_cart_clicks, detail_page_view_clicks, indicating click-attributed conversions.

Section: Amazon Marketing Cloud Documentation >> Amazon attributed events by conversion time table >> Under “Analytics table” and table field descriptions