• True
• False

The correct answer is: True

Explanation: AMC can be used by brands that don’t sell their products directly in the Amazon store. AMC supports advertisers and partners with event-level insights, advanced analytics, and audience management based on ad engagement, not limited to sales on Amazon.com.

Reference content: From the official Amazon Marketing Cloud overview (AMC overview):

“Assess how Amazon media contributes to sales at various Amazon store types and advertiser’s D2C channels.”

“Utilize ad engagement and conversion signals across channels and sources to build bespoke audiences for direct activation via Amazon DSP.”

This confirms AMC’s applicability for brands selling via Amazon DSP, other retail channels, or directly (D2C), whether or not they sell in the Amazon store.