Home » Amazon Marketing Cloud » Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).

  • False
  • True

The correct answer is: True

Explanation: The ad_product_type field in the amazon_attributed_events_* tables is used to distinguish between conversions that result from different Amazon Ads products. This field specifically identifies the type of ad product responsible for the traffic event that led to a conversion, with possible values such as sponsored_productssponsored_displaysponsored_brands, and NULL (representing Amazon DSP events). By grouping or filtering your conversion data using the ad_product_type field, you can aggregate conversion results by sponsored ads types versus Amazon DSP.

Official Reference URL: https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/datasources/amazon_attributed_events_by_conversion_time

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