- A query that tests whether a specific supply source may prove valuable for your campaign’s key performance indicators (KPIs)
- A query that asseses the efficacy of your marketing strategy; insights from this type of query can be used to refine your Amazon Ads media mix
- A query run to understand what is live within your connected Amazon Ads accounts or to quickly get campaign IDs or other values used to filter in another query
- A query that tests whether a specific audience segment or segments may prove valuable for your campaign’s key performance indicators (KPIs)
The correct answer is: A query run to understand what is live within your connected Amazon Ads accounts or to quickly get campaign IDs or other values used to filter in another query
Explanation: An exploratory query in AMC is a query run for the purpose of understanding what is currently live within your connected Amazon Ads accounts, such as which campaigns, ad groups, audiences, or other entities exist and their current status.
It is also commonly used to quickly retrieve campaign IDs or other entity values that will be needed to filter or join data in subsequent, more complex analysis queries. Exploratory queries do not usually generate business insights directly, but help you discover, validate, or catalog the structure and available data objects in your AMC instance so you can construct well-targeted, efficient analysis workflows.