• An AMC environment where you can be a beta-tester for new API and UI features
• A gen-AI powered tool that walks you through how to run your first AMC query
• An instance in which you can explore, develop, test and innovate in AMC using synthetic records

The correct answer is: An instance in which you can explore, develop, test and innovate in AMC using synthetic records

Explanation: An AMC sandbox is an instance where you can explore, develop, test, and innovate with AMC using only synthetic records. It mimics the real AMC environment but with data that is not associated with actual campaigns, users, or sales. This environment is designed for hands-on learning, query iteration, experimentation, and software development—all without risk to live datasets.

Reference content: From the official Amazon documentation (AMC sandbox):

“AMC sandbox provides functionalities identical to what’s available in AMC advertiser instances, and contains only synthetic signals generated to mimic the structure and statistical properties of AMC signals, which include Amazon ads signals, and paid features signals from Amazon and third-parties.

You can now simulate using AMC for various activities using AMC sandbox, without affecting your live advertiser instances.”