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What types of Sponsored Products records will have spend metrics?

  • Records representing audience membership insights for Sponsored Product impression events
  • Records representing Sponsored Product impression events
  • Records representing Sponsored Product view events
  • Records representing Sponsored Product click events

The correct answer is: Records representing Sponsored Product click events

Explanation: Records representing Sponsored Product click events are the ones that have spend metrics. Spend is incurred only on clicks (not impressions) in Sponsored Products campaigns.

Reference content: From the official AMC documentation for Sponsored ads traffic table:

“Note that some ad products, such as Sponsored Products, only incur costs for click events. … The ‘spend’ field is in microcents … For Sponsored Products, only click records will have spend reported.”

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