• Conversions are only available for on-Amazon events, such as purchases and detail page views
• Tables may include multiple records for each conversion
• Conversions can be attributed to Amazon DSP or sponsored ads campaign traffic
• Amazon Ads attribution logic allows a conversion to be attributed to multiple traffic events

The correct answer is: Conversions can be attributed to Amazon DSP or sponsored ads campaign traffic

Explanation: The amazon_attributed_events_* tables in Amazon Marketing Cloud include conversion events that can be attributed to both Amazon DSP traffic and Sponsored Ads campaign traffic. These tables include data from multiple ad products, such as Display, Sponsored Products, and Sponsored Brands. You can filter between DSP and Sponsored Ads using the ad_product_type field, which distinguishes between the traffic sources. According to the documentation:

“These tables include data from multiple sources if your instance includes advertisers from multiple sources. For example, if you have Display, Sponsored Products, or Sponsored Brands advertisers in the instance, then conversions for both will appear in these tables…”

This confirms that conversions in these tables can be attributed to campaigns from both DSP and Sponsored Ads.

Official Reference URL: https://advertising.amazon.com/API/docs/en-us/guides/amazon-marketing-cloud/datasources/amazon_attributed_events_by_conversion_time