Home » Amazon Marketing Cloud » Rule-based audience creation leverages a separate set of tables than those utilized for AMC reporting.

Rule-based audience creation leverages a separate set of tables than those utilized for AMC reporting.

  • True
  • False

The correct answer is: True

Explanation: True. Rule-based audience creation in AMC leverages a separate set of audience-specific tables (ending in _for_audiences) that are distinct from those used for general AMC reporting. Only these dedicated tables are eligible for building, activating, and refreshing custom audiences for Amazon DSP and sponsored ads. Standard measurement/reporting tables cannot be used for rule-based audience queries.

Reference content: From the official Amazon documentation – AMC rule-based audience creation

“The following is a list of AMC data sources that can be used to create AMC rule-based audiences:

amazon_attributed_events_by_conversion_time_for_audiences, conversions_for_audiences, dsp_impressions_for_audiences, etc.”

“If you do not use audience-specific tables in the query:

statusReason: ‘Invalid tables in the SQL query: Use audience-specific tables in the query.'”

N/A

Leave a Comment