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• Cuota de impresiones objetivo
• Retorno de la inversión publicitaria (ROAS) objetivo
• Coste por clic mejorado (CPCm)
• Maximizar clics

La respuesta correcta es: Maximizar clics

Pilar has a monthly budget of 500 euros to invest in her campaign and she needs to attract as many potential customers to her website as possible. What automated bidding strategy should I use?

• Target impression share
• Return on ad spend (ROAS) target
• Enhanced cost per click (CPCm)
• Maximize clicks

Priya only has $500 a month to spend on her campaign, but she needs to drive as many potential customers as possible to her website. What type of automated bidding strategy would be best for Priya’s campaign?