Store visits measure audience engagement and interest, reflecting progress toward consideration goals in advertising campaigns.
- Repeat purchases
- Advertising cost of sales
- Store visits
The correct answer is: Store visits
Explanation: You can use Store visits as a metric to measure your consideration goals in Amazon advertising campaigns. Store visits indicate the number of shoppers who engage with your brand by visiting your Amazon Store, demonstrating interest and consideration before making a purchase. Tracking store visits helps you assess mid-funnel performance and how effectively your campaigns drive potential customers to explore your products and brand.