You can’t use negative keyword targeting in Sponsored Display campaigns; exclusions are available only for brands and ASINs.

• True
• False

The correct answer is: False

Explanation: Amazon Sponsored Display campaigns do not support negative keyword targeting. While Sponsored Products and Sponsored Brands allow you to use negative keywords to block ads from showing on unwanted search terms, Sponsored Display uses product and audience targeting. For Sponsored Display, you can only exclude brands and ASINs, not keywords, limiting keyword-level control in these campaigns.

Reference: https://advertising.amazon.in/help/G3XAU5G7C2JTNQTM