Sponsored Display uses CPC and click-based attribution; Amazon DSP uses CPM and impression-based attribution for audience targeting.

• True
• False

The correct answer is: False

Explanation: The statement is false. While both Amazon DSP and Sponsored Display can drive consideration, only Sponsored Display uses cost-per-click (CPC) billing and click-based attribution. Amazon DSP typically operates with cost-per-impression (CPM) billing and uses impression-based attribution, meaning it focuses on audiences likely to convert but not with CPC billing or solely click-based attribution.