Home » Amazon Ads Campaign Optimization » Saanvi wants to attract as many customers as possible to her product page. She also wants to engage the audiences who viewed the product detail page but did not purchase. Which sponsored ads should Saanvi use to achieve these objectives?

Saanvi wants to attract as many customers as possible to her product page. She also wants to engage the audiences who viewed the product detail page but did not purchase. Which sponsored ads should Saanvi use to achieve these objectives?

Using Sponsored Products and Sponsored Display helps maximize customer acquisition and effectively retarget non-converting visitors.

  • Sponsored Products
  • Sponsored Brands and Sponsored Display
  • Sponsored Products and Sponsored Display

The correct answer is: Sponsored Products and Sponsored Display

Explanation: To attract as many customers as possible to her product page and re-engage those who viewed the detail page but didn’t purchase, Saanvi should use **Sponsored Products** and **Sponsored Display** ads. Sponsored Products draw high-intent shoppers to your listings through shopping results and product detail page placements. Sponsored Display enables retargeting, allowing you to re-engage audiences who visited the product page without purchasing, both on and off Amazon, thereby increasing the likelihood of conversion.

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