Leveraging suggested targets and dynamic segments helps boost Sponsored Display campaign performance by refining audience targeting.

• Use purchases remarketing
• Use lifestyle audiences
• Use suggested targets and dynamic segments

The correct answer is: Use suggested targets and dynamic segments

Explanation: To improve low click-through rates (CTR) and low new-to-brand orders in your Sponsored Display campaign, you should use suggested targets and dynamic segments. Suggested targets are data-driven recommendations from Amazon to reach relevant shoppers more effectively, while dynamic segments enable adaptable audience targeting based on real-time shopper behavior and interests. By applying these strategies, you can optimize ad delivery to qualified customers, enhance CTR, and potentially increase new-to-brand orders.