Home » Amazon Ads Campaign Optimization » Wang is using a combination of sponsored ads and multichannel products to help drive awareness for her product. Which of the following strategies can help Wang reach her goal?

Wang is using a combination of sponsored ads and multichannel products to help drive awareness for her product. Which of the following strategies can help Wang reach her goal?

Leveraging Sponsored Brands and Streaming TV ads together boosts product awareness by reaching potential customers across Amazon and major streaming platforms.

  • She can increase awareness by using Sponsored Display to reach third-party audiences and using Amazon DSP to reach Amazon audiences
  • She can use Sponsored Products and Amazon DSP Display ads to increase awareness by driving traffic to product detail pages
  • She can use Sponsored Brands and Streaming TV to increase awareness by exposing your brand to potential customers

The correct answer is: She can use Sponsored Brands and Streaming TV to increase awareness by exposing your brand to potential customers

Explanation: To reach her goal of increasing product awareness, Wang can use a combination of Sponsored Brands and Streaming TV ads. Sponsored Brands increase visibility in shopping results with custom headlines, brand logos, and featured products, while Streaming TV ads reach customers on popular streaming services, expanding exposure to new audiences. This strategy exposes the brand to potential customers at multiple relevant touch points across Amazon and beyond, maximizing brand awareness throughout the buyer’s journey.

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