AMC enables unified campaign reporting and measurement across multiple Amazon advertising products.

• You can get reports with pre-aggregated metrics
• You can pull reports individually to measure your campaigns by each product
• You can pull reports to measure campaigns across multiple products

The correct answer is: You can pull reports to measure campaigns across multiple products

Explanation: A key benefit of Amazon Marketing Cloud (AMC) is that it allows you to pull reports to measure campaigns across multiple products and ad types. With AMC, advertisers gain a holistic and customizable view of performance, combining data from Sponsored Products, Sponsored Brands, Sponsored Display, DSP, and even first-party sources. This enables comprehensive analytics and informed decisions for optimizing cross-channel campaign strategies.