Home » Amazon Ads Campaign Optimization » Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?

Li is setting up a Prime Day campaign for her client’s new pet care product. She has been leveraging both Sponsored Products and Sponsored Brands to reach customers and drive sales. With multiple ad types available from Amazon Ads, her client wants to know what additional ad type(s) can help achieve both goals effectively. What other ad type(s) can Li suggest to her client?

Adding Display ads and Sponsored Display extends reach, driving awareness and sales for new product campaigns on Amazon.

  • Video ads and custom ads
  • Audio ads and video ads
  • Display ads and Sponsored Display

The correct answer is: Display ads and Sponsored Display

Explanation: Li can recommend using Display ads and Sponsored Display in addition to Sponsored Products and Sponsored Brands. Display ads allow her to target customers both on and off Amazon, increasing visibility and engagement by appearing across a wide variety of channels and websites. Sponsored Display is Amazon’s self-service display solution, helping businesses reach potential customers wherever they spend time and further boosting reach and conversions. Using these ad types together ensures the campaign effectively covers multiple touchpoints and maximizes results.

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