Summary
Swap the company blog link with the link to the New Spring Collection. Path exploration shows that 70% of new users already choose that page from the homepage while the promoted blog link gets under 1% of clicks, so the sensible action is to give the popular destination the better placement. The other options either ignore the data or draw a revenue conclusion the report cannot support.
Nitin Batra is a Google Analytics 4 certified professional who builds path and funnel explorations in GA4 Explore for eCommerce clients and uses them to guide on-site navigation and internal linking decisions.
Last updated: August 16, 2026
The logical, data-driven action is to swap the company blog link with the link to the New Spring Collection, since path exploration shows 70% of new users already head to that collection page from the homepage.
- Increase advertising spend on campaigns that lead new users to the homepage.
- Swap the company blog link with the link to the New Spring Collection.
- Change the path exploration’s sharing settings to give colleagues edit access.
- Conclude that the New Spring Collection is the only page that generates revenue.
The correct answer is: Swap the company blog link with the link to the New Spring Collection.
Key Takeaways
- – The correct answer is to swap the company blog link with the link to the New Spring Collection.
- – Path exploration in GA4 Explore shows forward or backward paths node by node, with a user or event count on each step, so you can see which onward links actually get used.
- – Behavioural reports like this are meant to drive changes on the site itself, such as navigation order, link placement and internal promotion, not just to be shared as a screenshot.
- – Path exploration does not report revenue or conversion value on its own, so a 70% navigation share cannot be read as proof that the page is the only revenue generator. Also note that path exploration is limited to 10 steps and uses sampling on large datasets.
How do I set up a path exploration to see where new users go after the homepage?
Open Explore, create a new exploration and pick the Path exploration template. Set the starting point to Page path and screen class, choose the homepage path, then set the following steps to Page title and screen name or Page path. Add a segment for new users, either the built-in New users segment or a condition on the first_visit event, so the paths only reflect first-time visitors.
What is the difference between path exploration and the Pages and screens report?
Pages and screens tells you how many views, users and engagement each page received, but it does not tell you what came before or after. Path exploration reconstructs the sequence, so you can see the branching from one page into the next. Use Pages and screens to find your high traffic pages and path exploration to understand how people move between them.
Can I start a path exploration from the end and work backwards?
Yes. In the path exploration settings you can choose an ending point instead of a starting point, which is useful when you want to see the routes people take before a purchase or a form submission. Backward paths are very handy for spotting the pages that quietly assist conversions. Switching between forward and backward mode clears the current nodes, so expect to rebuild the steps.
Does a low click rate on a link always mean the link should be removed?
Not always, but it does mean the placement is not working as intended. In this scenario the blog link is heavily promoted and still gets under 1% of clicks, so the space is being wasted on a destination new users do not want. Reposition or replace it, then check the same path exploration a few weeks later to confirm the click distribution actually changed.