What report can help you identify opportunities to improve your keywords and ads?
- Time segmentation report
- Auction insights report
- Paid & organic report
- Search terms report
The correct answer is: Search terms report
Explanation: Search terms report can help you identify opportunities to improve your keywords and ads. Use the Search terms report to see how your ads performed when triggered by actual searches within the Search Network. Use the search terms report to identify new search terms with high potential, and add them to your keyword list. The search terms report is a list of search terms that people have used, and that resulted in your ad being shown and clicked. Depending on your keyword matching options, the search terms listed might be different than your keyword list.
Read more here: https://support.google.com/adwords/answer/2472708