✅✅?Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

  • Cost-per-view (CPV)
  • Cost-per-thousand-impressions (CPM)
  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)

Correct answer is:

  • Cost-per-acquisition (CPA)
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Explanation: Sara should useCost-per-acquisition (CPA) if her goal is to get more people to call her local catering business.

Use conversion tracking to help you see how effectively your call-only ads and ads with call or location extensions lead to phone calls.This kind of conversion tracking tracks a call as a conversion when it lasts longer than a minimum length you set.

Conversion tracking allows you to take advantage of automated bid strategies such as Target cost-per-action (CPA).

Read more here: https://support.google.com/google-ads/answer/6268632