Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

Which bidding strategy should Sara use if her goal is to get more people to call her local catering business?

  • Cost-per-view (CPV)
  • Cost-per-thousand-impressions (CPM)
  • Cost-per-click (CPC)
  • Cost-per-acquisition (CPA)

Correct answer is:

  • Cost-per-acquisition (CPA)
  • Google Fundamental Exam – All Q&As
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Explanation: Sara should use  CPA bidding strategy. Target CPA is an automated bid strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. Using historical information about your campaign and evaluating the contextual signals present at auction-time, Target CPA bidding automatically finds an optimal bid for your ad each time it’s eligible to appear.

Read more here: https://support.google.com/google-ads/answer/6268632

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