When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?
- Cost-per-thousand impressions (CPM)
- Manual cost-per-click (CPC)
- Cost-per-acquisition (CPA)
- Maximize Clicks
The correct answer is: Maximize Clicks
Explanation: When setting up a Search Network campaign, the Maximize Clicks bid strategy you should use to achieve the goal of getting as many clicks as possible within her budget. Maximize Clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget. This article explains how the automated Maximize Clicks bid strategy works and what its settings are.
Read more here: https://support.google.com/google-ads/answer/6268626