Last Updated on 5 years ago by School4Seo Team

Each campaign in your Google Ads account should have a single:

• maximum cost-per-click (max. CPC) bid
• landing page
• ad group
• business goal

The correct answer is: business goal

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Explanation: Each campaign in your Google Ads account should have a single business goal.With Google Ads, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.