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Each campaign in your Google Ads account should have a single:

Each campaign in your Google Ads account should have a single:

  • maximum cost-per-click (max. CPC) bid
  • landing page
  • ad group
  • business goal

The correct answer is: business goal

Explanation: Each campaign in your Google Ads account should have a single business goal.With Google Ads, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.

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