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Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

  • Increase the average daily budget for the campaign
  • Broaden the list of keywords to reach more potential customers
  • Increase the cost-per-click (CPC) bid for low-performing keywords
  • Make sure the landing page is closely related to the ad

The correct answer is: Make sure the landing page is closely related to the ad

Explanation:If the campaign is getting a lot of clicks, but the conversion rate is low, you must make sure the landing page is closely related to the ad.

  • Make sure your landing page is directly relevant to your ad text and keyword.
  • Provide useful information on your landing page about whatever you’re advertising.
  • Try to offer useful features or content that are unique to your site.
  • Transparency and trustworthiness

Read more here: https://support.google.com/google-ads/answer/6167118

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