Last Updated on 5 years ago by School4Seo Team

Your client’s campaign is getting a lot of clicks, but the conversion rate is low. Which approach could help improve your client’s conversion rate?

• Increase the average daily budget for the campaign
• Broaden the list of keywords to reach more potential customers
• Increase the cost-per-click (CPC) bid for low-performing keywords
• Make sure the landing page is closely related to the ad

The correct answer is: Make sure the landing page is closely related to the ad

[adinserter block=”7″]

Explanation:If the campaign is getting a lot of clicks, but the conversion rate is low, you must make sure the landing page is closely related to the ad.

• Make sure your landing page is directly relevant to your ad text and keyword.
• Provide useful information on your landing page about whatever you’re advertising.
• Try to offer useful features or content that are unique to your site.
• Transparency and trustworthiness

Read more here: https://support.google.com/google-ads/answer/6167118