When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position.

When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?

  • Maximize clicks
  • Enhance cost-per-click (CPC)
  • Target return on ad spend (ROAS)
  • Target search page location

Correct answer is:

  • Target search page location
  • Google Fundamental Exam – All Q&As
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Explanation: “Target search page location” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results.

Read more here: https://support.google.com/adwords/answer/6268611?hl=en

One of this website’s user, Ioannis helped me rectifying this answer. Thanks a lot.

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2 thoughts on “When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position.”

  1. the correct answer is
    •Target search page location

    read here
    https://support.google.com/adwords/answer/6268611?hl=en
    “Target search page location” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results.

    and

    https://support.google.com/adwords/answer/2979071?hl=en
    Target Search Page Location automatically sets your bids to help increase the chances that your ads appear at the top of the page or on the first page of search results.

    It’s only available as a portfolio bid strategy on the Search Network.

    the question has to do with improving the ad position of the ads,
    and NOT the ECPC which is for
    “automatically adjusts your manual bids to try to maximize conversions”
    read here
    https://support.google.com/adwords/answer/2979071?hl=en

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