When reviewing your client’s Search Network campaign, you notice that the ads in one of the ad groups have a low average position. Which flexible bid strategy should you use to help improve the position of these ads?
- Maximize clicks
- Enhance cost-per-click (CPC)
- Target return on ad spend (ROAS)
- Target search page location
The correct answer is: Target search page location
Explanation:If you notice that an ad in one of the ad groups has a lower average position, Target search page locationthat is an automated bid strategy youshould use to help improve the position of these ads. “Target search page location” is a type of flexible bid strategy that automates bidding across multiple campaigns, ad groups, and keywords to show your ad on the top of the page or on the first page of Google search results.
Read more here: https://support.google.com/google-ads/answer/2979071
One of this website’s user, Ioannis helped me rectifying this answer. Thanks a lot.