Adam, a flower shop owner, wants to drive phone calls to his store. Which Adwords tool should he use to track how many calls result from ad clicks on a mobile phone?

• Search terms report
• Impressions
• Reach and frequency
• Conversion tracking

The correct answer is: Conversion tracking

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Explanation: Adam, a flower shop owner, wants to drive phone calls to his store, Conversion trackinghe should use to track how many calls result from ad clicks on a mobile phone. If phone calls are essential to your business, you can use conversion tracking to help you see how effectively your ad clicks lead to different kinds of phone calls.Types of phone call conversions you can track:

• Calls from ads
• Calls to a phone number on your website:
• Clicks on a number on your mobile website
• Import call conversions

Read more here: https://support.google.com/adwords/answer/6100664