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Home / Adwords Fundamental / An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?

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An advertiser wants to target people on the Search Network who have previously visited their website. What should they do?
  • They should use device targeting
  • They should use placement targeting
  • They should use location targeting
  • They should create remarketing lists for search ads

Correct answer is:

  • They should create remarketing lists for search ads

Explanation: Remarketing lists for search ads (RLSA) is a feature that lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they’re searching on Google and search partner sites.

Read more here: https://support.google.com/adwords/answer/2701222
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