If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?
Correct answer is:
- Google Fundamental Exam – All Q&As
- *Updated on 25-Jan-2019
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Explanation: Actual CPC is often less than max. CPC because with the Google Ads auction, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad.
Read more here: https://support.google.com/google-ads/answer/6297