If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

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If you bid $2 for a click and the next highest bid is $1.25, how much will you pay?

  • $2
  • $1.24
  • $1
  • $1.26

Correct answer is:

  • $1.26

Explanation: Actual CPC is often less than max. CPC because with the Google Ads auction, the most you’ll pay is what’s minimally required to hold your ad position and any ad formats shown with your ad.

Read more here: https://support.google.com/google-ads/answer/6297

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