Last Updated on 5 years ago by School4Seo Team

Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

• Create new ad groups with several keyword match types
• Remove half of the keywords from the ad group
• Create one ad group for every five keywords
• Create new ad groups with related keywords grouped together

The correct answer is: Create new ad groups with related keywords grouped together

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Explanation: If you are having a list of hundreds of keywords, it is the best practice to organize the keywords by grouping relatively under ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer .

Read more here: https://support.google.com/google-ads/answer/6298