Adwords Fundamental Archives - Page 2 of 2

What’s one benefit of creating multiple ad groups?

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November 6, 2021July 1, 2019

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How can you see if people are searching for your client’s services during the early morning and evening hours?

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November 6, 2021July 1, 2019

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Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

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November 6, 2021July 1, 2019

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Tony travels frequently. He needs to be able to make changes to his AdWords account while he’s offline, so he downloads AdWords Editor. Using AdWords Editor

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November 6, 2021July 1, 2019

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Your client wants to show ads to people who’ve visited her website before. Which Adwords feature would you recommend she use?

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November 6, 2021July 1, 2019

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In order to appeal to customers on mobile devices, it’s important to:

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November 6, 2021July 1, 2019

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Caleb owns a music store and is creating an ad group for musical instrument rentals. What would be the most appropriate landing page for his ad?

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November 6, 2021July 1, 2019

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Which ad extension would you use for an advertiser who has a chain of restaurants?

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November 6, 2021July 1, 2019

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Blake is focused on branding and is more interested in his ads being viewed than in generating clicks. Which of these features would not be a good fit for him?

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November 6, 2021July 1, 2019

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If you’d like your ads to show on certain sites across the Internet, you can add these websites as:

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November 6, 2021July 1, 2019

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Why would an advertiser use sitelinks?

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November 6, 2021July 1, 2019

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Your client wants to improve her ad position. What would you recommend?

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November 6, 2021July 1, 2019

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What bidding strategy should you use to maximize the number of visitors to your website?

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November 6, 2021July 1, 2019

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What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand:

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November 6, 2021July 1, 2019

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Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.”

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November 6, 2021July 1, 2019

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Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?

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November 6, 2021July 1, 2019

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When people search for your client’s watch repair business, they use very specific terms like “vintage watch repairs”. To show your ads for these searches, you’ll want to use:

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November 6, 2021July 1, 2019

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Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:

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November 6, 2021July 1, 2019

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Your ad can show to a potential customers when your targeted language matches:

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November 6, 2021July 1, 2019

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How are negative keywords different from other keywords?

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November 6, 2021July 1, 2019

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Let’s say your cost-per-click is $0.05 on average and you want around 200 clicks per day. What should you set as your daily budget?

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November 6, 2021July 1, 2019

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What’s one of the main benefits of using ad extensions

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November 6, 2021July 1, 2019

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An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend?

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November 6, 2021July 1, 2019

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Negative keywords can help advertisers better target their ads by:

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November 6, 2021July 1, 2019

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You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with ads in mobile apps campaign on the Display Network?

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November 6, 2021June 1, 2019

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A client that owns a fine-dining restaurant in London wants to get more phone calls from people researching places to eat on their mobile phones.

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November 6, 2021May 1, 2019

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You can use Display Planner to:

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November 6, 2021May 1, 2019

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Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to

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November 6, 2021April 23, 2019

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Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers?

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November 6, 2021March 3, 2019

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Which is a benefit of advertising online with Google AdWords?

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November 6, 2021March 3, 2019

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What does “converted clicks” measure?

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November 6, 2021April 21, 2017

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