Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to

Laura runs an online store with a large inventory of children’s toys and games. Which ad format would you use for Laura’s campaign to reach people interested in purchasing children’s games? App promotion ads Shopping Ad/Product Listing Ad Image ads Sitelink extensions Correct answer is: Shopping Ad Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 … Read more

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and

Every time that your ad is eligible to show, AdWords calculates its Ad Rank using your bid amount, components of Quality Score and:52 the daily budget you’ve set your historical conversion rate the expected impact of extensions and other ad formats the search ranking of your website Correct answer is: the expected impact of extensions … Read more

You can use Keyword Planner to identify:

You can use Keyword Planner to identify:64 the number of negative keywords you should add the amount of traffic potential keywords you might get which text ads are performing best based on your keywords webpages where your ad can appear based on your keywords Correct answer is: the amount of traffic potential keywords you might … Read more

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how:

Google Analytics can help you learn more about the behavior of your client’s customers because it shows you how: they perceive her products likely they are to become a regular customer they interact with her website likely they are to click her ads Correct answer is: they interact with her website Google Fundamental Exam – All … Read more

What’s one benefit of creating multiple ad groups?

What’s one benefit of creating multiple ad groups? You can target specific ad groups into various Google networks You can break up keywords and ads into related themes You can set different budgets for each ad group You can pause specific keywords if they are not performing well Correct answer is: Break up keywords and … Read more

How can you see if people are searching for your client’s services during the early morning and evening hours?

How can you see if people are searching for your client’s services during the early morning and evening hours? Monitor reach and frequency data Run a keyword diagnosis Segment performance statistics by time Run a search terms report Correct answer is: Segment performance statistics by time Google Fundamental Exam – All Q&As *Updated on 25-Apr-2019 *100% … Read more

Your client wants to improve her ad position. What would you recommend?

Your client wants to improve her ad position. What would you recommend?7 Improve the ad quality and increase bid amount Add more keywords and increase daily budget Improve Quality Score and decrease bid amount Make the ad headline longer and more descriptive Correct answer is: Improve the ad quality and increase bid amount Google Fundamental … Read more

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand:

What changes can you make to the Display Network campaign of a client who wants to drive awareness of her natural beauty brand2 Increase the daily budget and add text ads with clear call-to-actions like “Buy now” Use a balanced combination of broad-, exact-, and phrase-matched keywords Add affinity audiences targeting people interested in green … Read more

Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him:

Clyde wants to raise the profile of his dance school. A “Display Network only” campaign can help him: show ads when someone searches for dance classes match his ad text to what people are searching pick the most popular keywords for his campaign show ads on dance websites and YouTube videos Correct answer is: show … Read more

How are negative keywords different from other keywords?

How are negative keywords different from other keywords? They make your ad appear for search terms that you don’t want. They prevent your ad from showing for search terms that you don’t want. They can only be used for ads on the Display Network. They can increase your costs. Correct answer is: They prevent your … Read more