Compare two campaign metrics in Google Ads

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  • Google Search Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
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How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?

  • Select the two metrics in “Graph options” on the Campaigns tab.
  • Search the account for keywords with high average cost-per-click (CPC) bids.
  • Run an impression share report and select to display the two metrics.
  • Filter all keywords with an average position greater than three.

The correct answer is:

  • Select the two metrics in “Graph options” on the Campaigns tab.

Explanation: You can compare two metrics using the drop-down menus just above the graph on the left. Click each drop-down menu and select the metric you’re interested in. For example, if you wanted to gauge the effectiveness of a particular keyword, you could choose to view impressions and clicks at the same time.

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