Last Updated on 8 years ago by School4Seo Team

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• Google Search Advertising Exam – All Q&As
• * Updated on 25-Apr-2019
• * 100% Moneyback Guarantee
• * 100% Legitimate to use for Exam

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How might an advertiser compare, over time, two campaign metrics such as “cost per conversion” and “cost”?

• Select the two metrics in “Graph options” on the Campaigns tab.
• Search the account for keywords with high average cost-per-click (CPC) bids.
• Run an impression share report and select to display the two metrics.
• Filter all keywords with an average position greater than three.

The correct answer is:

• Select the two metrics in “Graph options” on the Campaigns tab.

Explanation: You can compare two metrics using the drop-down menus just above the graph on the left. Click each drop-down menu and select the metric you’re interested in. For example, if you wanted to gauge the effectiveness of a particular keyword, you could choose to view impressions and clicks at the same time.

You can read more here: https://support.google.com/partners/answer/2454067?hl=en

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