Receiving clicks from non targeted countries – Google’s Domain is the reason

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  • Google Search Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
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An advertiser targeting only France determines that clicks have been received from users in Switzerland. Why might clicks outside of the target location occur?

  • Users in Switzerland are searching on Google’s French domain.
  • French users are visiting Switzerland and searching Google.
  • Users globally are searching Google from mobile phones.
  • French users were looking at Swiss news sites that show Google display ads.

The correct answer is:

  • Users in Switzerland are searching on Google’s French domain.

Explanation: Uses a country-specific domain, such as google.fr (France), without including another location in the search. This will indicate the country specified in the domain (France, in this instance) as a location that the person may be interested in. You can read more here: https://support.google.com/partners/answer/2453995?hl=en [1234]