Determine the most profitable keywords within a campaign

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  • Google Search Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
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How could an advertiser determine the most profitable keywords within a campaign?

  • Identify the keywords with the highest clickthrough rates (CTRs).
  • Compare the total clicks to total conversions for each keyword in the account.
  • Identify the keywords with the lowest “first page bid estimates.”
  • Compare the costs accrued by each keyword with the conversion data for that keyword.

The correct answer is:

  • Compare the costs accrued by each keyword with the conversion data for that keyword.

Explanation: Profitability is calculated at the conversion level for a given product or service.

Read more here: https://support rel=”nofollow”.google.com/partners/answer/2796444?hl=en
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