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- Google Search Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
- * 100% Moneyback Guarantee
- * 100% Legitimate to use for Exam
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Which approach to bidding is best suited to maximize profit?
- Balance CPA and # of conversions
- Minimize CPA
- Maximize conversions
- Maximize ROI as a percentage
The correct answer is:
- Balance CPA and # of conversions
Explanation: If you want customers to take a direct action on your site, and you’re using conversion tracking, then it may be best to focus on conversions. Cost-per-acquisition (CPA) bidding lets you do that.
You can read more here: https://support.google.com/Google-Ads/answer/2472725?hl=en
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