Last Updated on 8 years ago by School4Seo Team

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• Google Search Advertising Exam – All Q&As
• * Updated on 25-Apr-2019
• * 100% Moneyback Guarantee
• * 100% Legitimate to use for Exam

[purchase_link id=”1852″ style=”button” color=”red” text=”Download Search Exam’s Answersheet” direct=”true”][/box]

Which approach to bidding is best suited to maximize profit?

• Balance CPA and # of conversions
• Minimize CPA
• Maximize conversions
• Maximize ROI as a percentage

The correct answer is:

• Balance CPA and # of conversions

Explanation: If you want customers to take a direct action on your site, and you’re using conversion tracking, then it may be best to focus on conversions. Cost-per-acquisition (CPA) bidding lets you do that.

You can read more here: https://support.google.com/Google-Ads/answer/2472725?hl=en

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