Balance CPA and # of conversions – approach suited to maximize profit

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  • Google Search Advertising Exam – All Q&As
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Which approach to bidding is best suited to maximize profit?

  • Balance CPA and # of conversions
  • Minimize CPA
  • Maximize conversions
  • Maximize ROI as a percentage

The correct answer is:

  • Balance CPA and # of conversions

Explanation: If you want customers to take a direct action on your site, and you’re using conversion tracking, then it may be best to focus on conversions. Cost-per-acquisition (CPA) bidding lets you do that.

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