Right approach to CPA targets and budget, suited to maximize profit

[box]Download PDF

  • Google Search Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
  • * 100% Moneyback Guarantee
  • * 100% Legitimate to use for Exam

[purchase_link id=”1852″ style=”button” color=”red” text=”Download Search Exam’s Answersheet” direct=”true”][/box]

You’re an independent consultant selling an ebook you wrote about Search Engine Marketing for $50. You have campaigns across multiple online advertising platforms: search networks, display networks, & other advertising networks. Which approach to CPA targets and budget is best suited to maximize your total profit?

  • Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms. Unlimited budget on all platforms where ROI is positive.
  • Find a different CPA for each platform which maximizes profit based on costs, sales volume, & contribution to overall marketing campaign.
  • Predetermined budget to be divided across all platforms. Allocate the most budget to the platforms with the lowest CPA.
  • Unlimited budget on all platforms where ROI is positive. Use a single CPA target for all channels which matches the channel with the lowest CPA.

The Correct answer is:

  • Predetermined budget, to be divided equally across all platforms. Minimize CPA on all platforms. Unlimited budget on all platforms where ROI is positive.

[1234]

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.