Google Ads Application Programming Interface (API) helps to do changes in bulk

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  • Google Search Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
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An advertiser who works for a large company wants to make frequent, specific changes to bids based on criteria for more than 100,000 keywords. Which would be the most efficient tool for that advertiser to use?

  • Google Ads Application Programming Interface (API)
  • My Client Center (MCC)
  • Automatic cost-per-click (CPC) bidding
  • Adwords Editor

The correct answer is:

  • Google Ads Application Programming Interface (API)

Explanation:The Google Ads API (application programming interface) lets developers build applications that interact directly with the Google Ads server. With these applications, advertisers and third parties can more efficiently and creatively manage large or complex Google Ads accounts.

You can read more here: https://support.google.com/partners/answer/144560?hl=en

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