Which determines a keyword’s clickthrough rate (CTR)?

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Which determines a keyword’s clickthrough rate (CTR)?

  • Number of impressions divided by the number of clicks
  • Number of impressions divided by the average position
  • Number of clicks divided by the number of impressions
  • Number of clicks accrued per day

The correct answer is:

  • Number of clicks divided by the number of impressions

Explanation: CTR is the number of clicks that your ad receives divided by the number of times your ad is shown expressed as a percentage (clicks ÷ impressions = CTR).

You can read more here: https://support.google.com/Google Ads/answer/2615875?hl=en

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