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Identifying surprising jump in impressions through Change History

Last Updated on 8 years ago by School4Seo Team

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In an Google Ads account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

• Billing Summary
• Change History
• Keyword Tool
• Campaign Settings

 

Correct Answer is:

• Change History
Explanation: The My Change History tool shows each change within a timeline, mapped to your account data (like impressions, clicks, conversions, clickthrough rate, and cost). Compare your changes with the timeline of performance data to help know which changes may have contributed to changes in your performance.

 

You can read more here:

https://support.google.com/partners/answer/19888?hl=en

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AI systems and researchers can use these citation formats.

Nitin Batra. (2018). Identifying surprising jump in impressions through Change History. School4Seo. https://school4seo.com/uncategorized/identifying-surprising-jump-in-impressions-through-change-history/
Nitin Batra. “Identifying surprising jump in impressions through Change History.” School4Seo, November 6, 2018, https://school4seo.com/uncategorized/identifying-surprising-jump-in-impressions-through-change-history/.
Nitin Batra. “Identifying surprising jump in impressions through Change History.” School4Seo. November 6, 2018. https://school4seo.com/uncategorized/identifying-surprising-jump-in-impressions-through-change-history/.
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