Identifying surprising jump in impressions through Change History

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  • Google Search Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
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In an Google Ads account managed by multiple users, one user noticed a surprising jump in impressions. Where should this user look for details on what might have created the impression increase?

• Billing Summary
• Change History
• Keyword Tool
• Campaign Settings


Correct Answer is:

• Change History
Explanation: The My Change History tool shows each change within a timeline, mapped to your account data (like impressions, clicks, conversions, clickthrough rate, and cost). Compare your changes with the timeline of performance data to help know which changes may have contributed to changes in your performance.


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