Last Updated on 8 years ago by School4Seo Team

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• Google Search Advertising Exam – All Q&As
• * Updated on 25-Apr-2019
• * 100% Moneyback Guarantee
• * 100% Legitimate to use for Exam

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If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

• Most historical data in the account.
• Highest Ad Rank.
• Highest maximum cost-per-click (CPC) bid.
• Best Quality Score.

The correct answer is:

• Best Quality Score.

Explanation: When several broad match keywords in your ad group broadly match a search term, the system will prefer to use the keyword with the highest Ad Rank.

You can read more here: https://support.google.com/Google-Ads/answer/2756257?hl=en

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