Same keyword in two different ad groups, which one will win the auction?

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  • Google Search Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
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If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

  • Most historical data in the account.
  • Highest Ad Rank.
  • Highest maximum cost-per-click (CPC) bid.
  • Best Quality Score.

The correct answer is:

  • Best Quality Score.

Explanation: When several broad match keywords in your ad group broadly match a search term, the system will prefer to use the keyword with the highest Ad Rank.

You can read more here: Ads/answer/2756257?hl=en