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Home / Google Mobile Advertising Exam Answers / Why do advertisers care about driving calls to their business?

Why do advertisers care about driving calls to their business?

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Why do advertisers care about driving calls to their business?
  • They’re faster.
  • Younger demographics prefer to order by phone call.
  • Conversion rates are often much higher from calls.
  • Mobile call ads are easier to win in auctions.

Correct answer is:

  • Conversion rates are often much higher from calls.

Explanation: Calls are an opportunity to deliver a level of service that sites and apps can’t necessarily offer. And it’s a level of service that customers have demonstrated they want and respond to. Mobile brings together searching and calling, and people are using both of them more than ever.

Conversions and average order value are higher for calls. Conversion rates have been shown to be 10 times greater from calls, and average order value two times greater.

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