Usage data allows advertisers to:

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  • Google Mobile Advertising Exam – All Q&As
  • * Updated on 25-Apr-2019
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Usage data allows advertisers to:

  • A) Change bid adjustments based on mobile traffic
  • B) Create remarketing lists based on how frequently or infrequently a customer is using their app
  • C) Create a conversion tracking list and add it to their app
  • D) Add the conversion tracking tag to their app

The correct answer is:

  • B) Create remarketing lists based on how frequently or infrequently a customer is using their app

Explanation: To run a mobile remarketing campaign, you’ll need to set up a remarketing list. You can also incorporate usage data that lets you create remarketing lists based on how frequently a customer is using an app — and remarket based on this information.

Read more here: https://support.google.com/partners/answer/6209136?hl=en
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