Say you’ve got a campaign that performs well on mobile devices with a max CPC bid of US$2. To show your ad to more customers on mobile devices, you increase your bid by 15% for searches on mobile devices. What would be the resulting bid for searches on mobile devices bid amount?

• $2.30
• $2.00
• $1.70
• $2.50

Correct answer is:

• $2.30

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Explanation: Max CPC is $2. After increment of 15%, it would be $2X15/100=.30 So, the final amount would be
$2+.30 = $2.30