Showrooming refers to:
- A) The phenomenon which turns brick and mortar stores into showroom apps for mobile users
- B) The phenomenon where brands sell specialty or limited quantity goods through mobile
- C) The phenomenon where various brands within similar categories complete for brand placement on a mobile device
- D) The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
The correct answer is:
- D) The phenomenon which turns brick and mortar stores into showrooms for products which are then purchased online or via mobile
[purchase_link id=”3604″ style=”button” color=”red” text=”Download Mobile Exam’s Answersheet” direct=”true”]
- Google Mobile Advertising Exam – All Q&As
- * Updated on 25-Apr-2019
- * 100% Moneyback Guarantee
- *100% Legitimate to use for Exame
Explanation: The use of mobile phones in stores has led to the phenomenon of “showrooming,” which turns brick-and-mortar stores into showrooms for products that are then purchased online or via mobile. No retailer is entirely immune to its effects. While many businesses fear that showrooming is a major threat, retailers should approach it as an opportunity.
Read more here: https://support.google.com/partners/answer/6208411?hl=en