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Home / Google Mobile Advertising Exam Answers / The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT

The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT

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  • Google Mobile Advertising Exam – All Q&As
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The path to conversion on mobile is not the same as on desktop or tablet due to ALL of the following EXCEPT:
  • A) Intent
  • B) Differing screen size
  • C) Functionality
  • D) Context

Correct answer is:

  • A) Intent

Explanation: Mobile has increased opportunities your customers have to reach out to you or a competitor. In turn, new opportunities have opened up for conversion. But because of the different screen size, functionality, and context, the path to conversion on mobile isn’t identical to that on a desktop or tablet. A mobile conversion doesn’t necessarily entail filling an online shopping cart and checking out.

Read more here: https://support.google.com/partners/answer/6208416

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