What does a call extension let users do that call-only ads do not?

What does a call extension let users do that call-only ads do not?

  • Easily schedule a call-back from the advertiser when the line is busy.
  • Easily save the number to their phone’s contact list.
  • Choose from two different numbers to call.
  • Click through to your mobile site instead of calling.

Correct answer is:

  • Click through to your mobile site instead of calling.
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Explanation: Call extensions let you add phone numbers to your ads, which can significantly increase clickthrough rates. When your call extensions show, people can tap or click a button to call your business directly.

Ads created in call-only campaigns are fine-tuned to show only on mobile devices that are capable of making calls. Taps on these ads will only generate calls – they won’t link to a website.