What two things can you track with AdWords out of the box without making any code changes to your app?

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  • Google Mobile Advertising Exam – All Q&As
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What two things can you track with AdWords out of the box without making any code changes to your app?

  • You can actually track any custom event you want to define.
  • App installs and core user demographics
  • All app installs and all in-app purchases
  • Android app downloads and Android in-app purchases

Correct answer is:

  • Android app downloads and Android in-app purchases

Explanation:

  • Your in-app purchases for Android apps — AdWords pulls this right from the Google Play store when you link it to AdWords
  • The number of downloads your Android app got from your ad, so you know if your install campaign is effective

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